Frequently Asked Questions

What is Data Analytics?

Data analytics is the science of examining raw datasets in order to obtain an outcome regarding the information they hold. It allows us to identify patterns in the raw data and extract valuable information from them.

They assist organizations to recognize their customers better, analyze their marketing campaigns, personalize the content, design content strategies, and improve products.

What is business intelligence?

Business intelligence is a term that covers the analytics, tools and processes which are used to optimise performance and make informed business decisions. Business intelligence is an umbrella term which covers:

Data visualisation
Reporting
Data mining
Performance metrics
Data preparation
Statistical analysis
Descriptive analytics

Business intelligence helps companies take an understanding of mass data so that it can be input into an intelligent enterprise model. This strategic approach allows teams and business leaders to identify useful information which would otherwise be lost in mass data.

What are text analytics?

Text analytics is the process whereby you transform large amounts of unstructured text into quantitative data to discover insights, trends, and patterns. When used in conjunction with data visualization tools, this method allows businesses to understand the story behind the numbers and make better decisions. Businesses will use text analytics through a number of different technologies to analyses customer and employee sentiment to identify fraud and compliance risks.

What is Predictive Analytics?

Predictive analysis is how a business estimates historical data and past performance via analytical algorithms and machine learning techniques so that they predict, and project future outcomes. Businesses utilize predictive analytics to solve complex problems and reveal new opportunities .

Projected the risk ahead of time, predictive analysis empowers businesses to develop a response and determine the outcome.

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We offer a wide range of services and provide realtime data Solutions

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Database Products

Setup of reporting of databases and reporting. Microsoft access and SQL server specialties and querying.

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Statistical Consultancy

Advanced statistical modelling, regression and segmentation to answer statistical problems for clients. Decision trees , recursive partitioning and factor analyses in terms of defining a reduced question set for a client problem.

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Excel spreadsheeting

Production of reporting templates , advanced formulae, macros and Visual Basic processing.

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Ellerslie, Auckland, NZ

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